Once upon a time there was a time when submitting your site to a directory carried good SEO weighting, thanks to a do follow link to your travel site from a page with Pagerank. In the last year or so, Google has significantly “knocked back” the value of links from directories in terms of SEO. Now your site will receive little to no benefit from 95% of the travel directories on the web. Because so many people with any old site were listing in them, with little regulation, Google realised actually links from directories were not a sign that the target site was trusted. Therefore SEO value of links from most travel directories fell. There are still some directories that will pass trust, like BOTW & Yahoo directory, but certainly not in the way we saw 3+ years ago.

“Wait a sec....so why should I list here, in The Travel Directory???”

In The Travel Directory, the links we give are not “do follow”, PageRank passing links. This means they don’t have any SEO effect on your site, aside from helping promote a natural link profile. However, there are benefits of this:

  1. Even if links were “do follow”, they would have barely any effect from an SEO point of view due to Googles changes in the perception of directories as mentioned above.
  2. Many webmasters listing their travel resources PURELY for SEO will not list here due to this. Only people with relevant holiday businesses will list here for the other benefits it brings, promoting a genuine travel-based community rather than a soulless, low-quality SEO cesspit.
  3. Costs are cheaper – I am not selling SEO benefit! Many directories cost £20+ for, well...a worthless link and nothing else! We only change a small one-off admin fee.
  4. We can concentrate on delivering a quality content-driven directory to help advertise your business rather than worrying about building up our own SEO power to pass on to you!

So, rather than selling SEO benefits, we sell far more useful advertising package. Our unique listing pages help promote your business with words and pictures – to help your site gain valuable and targeted visits from our site. In regular text link directories, you may get 2 sentences of descriptive text to describe your business. You certainly won’t receive many visits from the listings – nobody ever goes onto 95% of these sites. We are different. We attract people actually looking for holiday businesses, accommodation etc and pass them onto your site. These visitors will have seen your business and read about it already so the chances of them converting when on your site is far higher than a “cold” lead direct from the search results.

So, if you submit a site to The Travel Directory you aren’t getting a regular low quality listing, you are getting an advertising opportunity to help boost your visits and sales – for such a small amount. We only charge a one-off admin fee remember – no subscription fees here! So what are you waiting for – visit our submit a site page and submit your site to our travel directory today